

International Institute
Movement, Fitness and Sport
Opportunity for students looking for a topic for their Bachelor/Master-Thesis!
Assignment / Topic

A target group analysis
and
recommendations for the optimisation of kitesurfing tourism
offerings in Mauritius.

Background
Mauritius, renowned for its pristine beaches, turquoise waters, and luxury resorts, has traditionally attracted tourists seeking relaxation and leisure. However, in recent years, sports tourism has emerged as a significant and increasingly important component of the island's overall tourism industry. The spectrum of sporting activities on offer to visitors of Mauritius is extensive, encompassing a wide range of activities. These include, but are not limited to, water sports such as surfing, diving, and sailing, as well as land-based activities such as golf, hiking, and cycling. The island also plays host to a variety of organised sporting events, further augmenting its appeal as a destination for sports enthusiasts.
Kitesurfing plays a significant role in the promotion of Mauritius as a tourist destination. It is regrettable that no precise data has been collected nor any specific market analysis conducted to date.



Target Group Analysis Kitesurfing: A Necessity
A target group analysis is not just a recommended practice; it is an indispensable tool for developing a successful and sustainable sports tourism industry in Mauritius. By understanding the specific needs, motivations, and behaviors of Kitesurfers, Mauritius can tailor its marketing efforts, develop niche tourism offerings, maximize economic benefits, gain a competitive advantage, and allocate resources effectively. Investing in a thorough target group analysis of Kitesurfer is an investment in the future of Mauritian sports tourism.